Maintaining the number 1 position since 2020

Results from Decision Lab record that this is the 23rd consecutive quarter (since 2020) that Zalo holds the No. 1 position in both indexes.

Focusing on online habits and new trends of consumers, "The Connected Consumer" report announces important indicators about the digital platforms market in Vietnam. In the Communication & Social platforms category, this platform leads in penetration rate.

According to Decision Lab, the picture of communication platforms in Vietnam has remained stable in the past year, the leading platforms have steady usage rates, in which Zalo - a messaging application with more than 82.6 million regular monthly users (as of the end of September 2026) - continuously holds the No. 1 position with a considerable distance compared to international platforms.

In addition, this platform also holds the number 1 position in terms of preference rate. This is the metric that measures the platform users choose most often to connect with friends and family at 54% (up 1% over the previous quarter).

The report also shows that Zalo is the top platform chosen by all three generations X, Y and Z for daily texting.

Along with maintaining its leading position, the scale of more than 82.6 million regular users is also associated with the need to protect privacy and build a safe and healthy network environment for users.

Raise awareness and safe online experience

Deployed from the beginning of August 2026 within the framework of the cooperation campaign "Joining hands to prevent and combat online fraud" between Zalo and Google, the Safety Center information page provides knowledge to guide users to proactively identify and prevent forms of online fraud, in addition to introducing security measures of both sides.

By the end of October 2026, the page had attracted nearly 130 thousand visits, showing that the topic of cyber safety is of great interest to many users.

Previously, this platform also coordinated with Viettel to review accounts associated with mobile subscriptions that have been revoked by the network, thereby sending notifications to users to update their phone numbers, to ensure smooth service and compliance with the law.

This coordination is to help prevent taking advantage of accounts attached to revoked subscribers to distribute messages and calls that show signs of violating the law or take over account usage rights.

The platform also focuses on developing a series of measures in the messaging interface to help users protect their privacy and safety. With just a few taps, users can easily check and activate three safety features such as: 2-layer security, Bad reporting or Customize privacy right on the application.

With the 2-layer security feature, the login process on a new device will require an additional verification step with an OTP code in addition to the password. This mechanism adds an extra layer of security to the account, even in case the password is leaked or stolen.

The Bad Report feature helps users report accounts and messages showing signs of fraud, impersonation, or harassment so that the system can review and handle violations. Besides, by customizing who can view logs, text messages or search accounts via phone number, users can proactively protect their accounts better with the Privacy feature.

Efforts to pursue the principles of data protection and privacy

In addition to strengthening guidance and providing tools for users to protect themselves, in January 2026, this platform was evaluated and certified by BSI (British Standards Institution) - the UK's national standards organization - ISO/IEC 27001:2022, the latest version of the international standard for Information Security Management System (ISMS).

The certification is applicable to development activities and service provision on the platform. This standard requires businesses to continuously identify, assess and control risks to ensure the security, integrity and availability of information.

To meet ISO/IEC 27001 standards, the business has established and maintained an Information Security Management System (ISMS), consistently applying technology infrastructure, application systems, data and related operating processes.

Information security requirements are incorporated into daily operations through specific control mechanisms governing access rights, data protection, system change management, security monitoring, incident response, backup and service recovery.

The platform must maintain records, logs and operational evidence to demonstrate that information security requirements are being implemented on an ongoing basis. Control measures are periodically reviewed and evaluated to adapt to changing technology, business requirements and emerging risks.

In addition, AI is also applied in the operation and censorship process to improve the quality of user service.

Ms. Le Thi Kim Xuyen - Director of Zalo Vietnam said: "Safety in cyberspace not only comes from the features inside the product, but also from the user's ability to identify and self-protect.

We consider accompanying users in data protection, privacy, and account security to be not only the responsibility of the service provider to the service user, but also the responsibility of the technology unit to the community and society."

In the coming time, businesses will continue to invest in security and upgrade privacy features to provide a safe space for Vietnamese people on the Internet. All information, solutions and instructions for preventing and combating online fraud are updated at https://zalo.me/vi/safety

Maximum:

1500 characters There are currently no comments. Be the first to comment