BYD has just been awarded the title of Brand of the Year in the Automobiles category, at the Global Tier, at the World Branding Awards 2026–2027. The award ceremony will take place on November 3, 2026 at Hampton Court Palace, London (UK). This is an award organized by the World Branding Forum, recognizing brands on an international scale, not just in a single market.

How ​​to choose the prize and Global level

According to the World Branding Forum, the aggregate score comes from three sources: brand valuation (30%), consumer market research (40%), and online public voting (30%). The Global Tier is for international brands operating in at least 10 countries, on three or more continents.

In the organizers' announcement about the 2026–2027 (21st) period, more than 105,000 consumers participated in the voting; More than 2,000 brands from 62 countries were nominated. Less than 10 brands per country were selected as Brand of the Year at the Global, Regional or National levels. BYD is in the group of winners at the Global level, along with names such as Yakult, IKEA and TWG Tea.

Speech from BYD

Stella Li, Executive Vice President of BYD, said in a statement: "We are honored to receive this global recognition. For BYD, building a brand means winning customer trust with technology that makes a practical difference in everyday life. This award encourages us to continue to innovate and collaborate with partners around the world to bring sustainable transportation to more people."

According to BYD's announcement, its new energy vehicles are currently available in more than 120 countries and territories. It develops both pure electric and plug-in hybrid vehicles, drawing on its in-house capabilities in batteries, electric motors, electronic controls and automotive-grade semiconductors. Blade Battery and the Super Hybrid DM-i system are listed as mainstays in the product portfolio.

BYD was founded in 1994 with rechargeable batteries, then expanded into automobiles, rail transportation, new energy and electronics. According to the introduction accompanying the announcement, the group has more than 30 industrial parks in China, the US, Canada, Japan, Brazil, Hungary and India; shares listed in Hong Kong and Shenzhen.

Context to understand when reading the solution

The World Branding Awards is not a car test award or a technical comparison of each model. The results reflect brand valuations, user surveys and public votes according to World Branding Forum methodology. BYD itself recognizes this as the next step in international brand development, and mentions the vision "Cool the Earth By 1°C".

Source: BYD / World Branding Forum / Business Wire

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