Apple CEO John Ternus affirmed that the company does not release AI just to follow trends

In an interview with Wired journalist Steven Levy, John Ternus, who has just officially assumed the position of Apple CEO since early September 2026, defended the company's stance in the field of artificial intelligence. Although admitting that Apple is considered by many to be slow in launching AI features, especially the enhanced version of Siri, Ternus affirmed that he is satisfied with the company's current position.

Ternus said Apple will definitely integrate AI into new products. However, he emphasized that the goal is not to mechanically introduce AI into everything. According to him, when done properly, users will not need to worry whether the feature is created by AI or traditional software. The only important thing is whether the product is really loved by users or not.

When asked about the possibility that AI agents (agents) could replace traditional applications in the Apple ecosystem, Ternus said that could simplify life. He also shared that creating products is a deeply human and personal process, something the Apple team is always passionate about.