Apple will likely stop production of the standard MacBook Pro to switch to a new generation of OLED touch screens to optimize the assembly line.

After a long wait, on October 29, Apple officially launched the first MacBook Pro models equipped with OLED touch screens, with a display technology the company calls PROLED XDR. The device also has many design changes such as Dynamic Island replacing the traditional rabbit ears, or the return of the glowing apple logo on the back.

Apple is still selling a MacBook Pro with a regular LCD screen that does not support touch for less than 400 USD. However, Bloomberg expert Mark Gurman said that the existence of two parallel MacBook Pro lines will not last long.

According to him, Apple will soon stop producing the LCD Pro model, because maintaining two separate production lines is putting pressure on Apple's supply chain. Besides, the segmentation also causes controversy, many customers want to experience the display quality of OLED screens but do not want to pay extra for touch features that they rarely use.

Gurman predicts that when PROLED costs cool down in the near future, Apple will completely stop regular-screen MacBook Pros to optimize the assembly line, meaning that the starting price of MacBook Pros in the future may be pushed higher than currently.

Meanwhile, the touch feature on the MacBook Pro OLED is also controversial because the late Apple CEO Steve Jobs once said that this was "very bad" on laptops.

"They said they wouldn't make it," famous YouTuber MKBHD asked in a quick experience video of the new product. According to him, although the touch is responsive and works perfectly with scrolling, zooming and multi-touch gestures, the touch feature does not solve any core problem. The actual experience, he assessed, felt "messy" and less natural. In addition, the screen still shakes when touched due to the physical limitations of the hinge.

The new MacBook Pro OLED has a starting price among the highest in the current laptop market, from 80 million VND. The addition of touch can supplement certain operations. For example, programmers can test the application they are writing for the iPhone on Xcode thanks to similar touch operations, or music composers can interact with the keys for the chords they just wrote.

Huy Duc summary