The Korean electronics company officially launched LG Channels in Vietnam, providing a free online TV service with advertising on the webOS platform.

LG Electronics has just announced the deployment of LG Channels in Vietnam from October 29, 2026. This is the company's free online TV service with advertising (FAST), integrated on the webOS smart TV platform. Users can access entertainment programs right on the TV without needing to sign up for a subscription package or install an additional receiver.

This move is part of LG's plan to expand the entertainment ecosystem in Vietnam, in the context of the need to use smart TVs not only for display quality but also for the ability to access diverse and more convenient content.

LG Channels brings Vietnamese television content to smart TVs

According to LG, services in Vietnam are developed with the orientation of prioritizing local content, similar to the strategy the company deploys in a number of other key markets in the region. The program list currently includes the participation of VTV8, the national television channel on culture, heritage, history and tourism under Vietnam Television; Vinh Long Newspaper and Radio and Television (THVL); and Southern Digital Television Company Limited (SDTV).

The content offered includes feature films, children's programs, general entertainment, culture, heritage and tourism. Integrating these content sources helps users have more entertainment options right on the TV, instead of having to rely entirely on services that require subscriptions.

LG Channels operates under the FAST model, which means free online television with advertising. Accordingly, users do not have to pay a subscription fee to access the service, but the viewing experience may include advertising. LG aims to develop a program portfolio more suitable to the needs and tastes of Vietnamese audiences through cooperation with domestic content partners.

Mr. Kim Sungho, Director of Entertainment and Media Electronic Solutions, LG Electronics Vietnam, said LG Channels is part of the effort to perfect the entertainment experience for domestic users, in addition to providing new TV lines.

According to him, in the coming time, LG will continue to cooperate with content partners to expand the program portfolio on LG Channels, aiming to better meet the identity and entertainment needs of Vietnamese audiences.

Launched in 2015, LG Channels currently has more than 5,000 channels

LG Channels was first introduced in 2015 and gradually became one of the core content services on LG's webOS smart TV platform. As of the time of publication in Vietnam, the service is present in 37 countries, providing more than 5,000 channels globally.

According to LG, the service expansion is supported by a content localization strategy and viewer-centric orientation, to serve audience groups with different entertainment needs in each market.

Figures released by the company also show the platform's growth last year. Specifically, the average number of monthly active users globally increased by more than 30% year-on-year, while total viewing time increased by more than 45% in the same period.

These numbers reflect an increase in users and viewing time on LG Channels. However, LG did not announce in its launch information in Vietnam the expected number of users or specific growth targets for the domestic market.

Recently, LG Channels was awarded the "New Technology Award" at the Global OTT Awards 2026 held in Busan. In parallel with expanding content and markets, LG said it is continuing to optimize user experience, while improving personalization AI algorithms to make searching and enjoying shows more intuitive.

Expanding the entertainment ecosystem on webOS in Vietnam

The introduction of LG Channels into the Vietnamese market adds a free online entertainment option for LG TV users. Instead of just focusing on hardware and display quality, the company is expanding its service ecosystem around the webOS platform, of which television content is a notable component.

At the current stage, the content portfolio in Vietnam includes the participation of domestic television units, with programs serving many audience groups. LG said it will continue to work with partners to expand its content store in the near future.

With the appearance of LG Channels, users in Vietnam have another way to access television content right on smart TVs without having to sign up for a paid subscription package. The ability to expand the program portfolio and the level of content suitable for domestic tastes will be notable factors in the service development process in this market.