VTV.vn - 97.4% of videos removed by TikTok were detected and processed through automated systems, including AI application censorship technology.

TikTok said it has removed more than 7.5 million videos that violate Community Standards in Vietnam, equivalent to about 0.3% of the total number of videos posted in the region between April and June 2026. According to TikTok's latest Community Standards Enforcement Report, up to 99.6% of violative content in Vietnam is proactively detected and handled by the platform, with 93.1% removed within just 24 hours.

Globally, 97.4% of videos removed during the quarter were detected and processed through automated systems, including AI-based moderation technology. This mechanism helps TikTok detect and handle infringing content more effectively, while minimizing the risk of this content reaching users.

TikTok said that all content on TikTok goes through an automatic moderation process to detect early signs of violation, combined with a team of highly trained moderators to evaluate context when necessary. For information showing signs of bias, TikTok will coordinate with more than 20 independent information-checking partners recognized by the International Fact-Checking Network, with support for 60 languages ​​in 130 markets. Based on these reviews, TikTok's moderation team will make appropriate handling decisions if the content violates the Community Standards.

TikTok recently announced the official launch of the TikTok Brand Safety Center, and also introduced the Brand Protection Playbook and AI Safety Essentials. Developed with Responsible Marketing Advisory, an independent responsible marketing consultancy, the AI ​​Safety Guide provides guidance to help brands use AI in advertising creative safely and responsibly.

These initiatives were announced at the Asia-Pacific Responsible Media Forum hosted by TikTok in Singapore, which brought together 30 representatives from brands and industry partners to discuss brand safety and responsible advertising.

According to research conducted by Ipsos in 12 markets, users exposed to promotional content from brands on TikTok tend to rate the brand 30% more authentic and 11% more trustworthy than groups who have never been exposed to it.

Mr. Francis Stones, Global Director of Responsible Communications & Brand Safety, Global Business Solutions at TikTok shared: "Users come to TikTok for the authenticity of their content. Protecting this experience is the foundation for brands to confidently connect with their communities. It is our responsibility to continuously build and strengthen that trust, while providing brands with the tools and protections they need to confidently participate in the cultural and social mainstream. connecting with the community".

When applied transparently and responsibly, AI can support creativity while still ensuring the authenticity of content. TikTok's Responsible AI Framework operates across five levels of moderation to ensure AI-powered creative content adheres to the principles of transparency, accountability and trustworthiness:

"In light of the trend of more and more creators proactively learning and applying AI, we continue to develop content labeling solutions and expand cooperation with partners to promote the safe, responsible use of this technology. Two years ago, TikTok was the first short video sharing platform to integrate C2PA's Content Credentials, which help identify the origin and editing history of content, including content created with AI. To date, more than 3 billion videos have been labeled with AI-generated content (AIGC) thanks to the combination of C2PA technology, creator labeling tools and the platform's digital watermarking technology," said Francis Stones.