Viettel Telecom said that the operator's Tammi digital communication and utility platform reached the milestone of 20 million users, including attracting users from other networks.

On October 27, Viettel Telecom announced that the application had reached the above number of users after about three months of official launch. The app was posted to the app store in April but was only used internally, before being introduced to the market in August. Since then, Tammi has continuously held the top position in downloads in the free app rankings on both app stores for iOS and Android in Vietnam.

The application requires registration with an identifiable mobile subscription to ensure it is a real user. Platform statistics show that 10% of people using the app are subscribers of other networks. "Initially, the application attracts people outside the Viettel subscriber ecosystem," the announcement read.

The network does not announce the number of regular users, but said that in October, the ratio of daily active users to monthly active users (DAU/MAU) reached nearly 30%, meaning on average, for every 10 people using Tammi in the month, there were 3 users per day.

According to an expert in the field of application development, Tammi has advantages from Viettel's existing telecommunications infrastructure and customer ecosystem. The application combines communication features such as texting, calling, online meetings, along with digital utilities such as payment, car booking, delivery and telecommunications service management, attracting users to visit periodically. In addition, advantages from telecommunications networks also help provide incentives on capacity and access fees

Ngoài ra, họ cũng phát triển các trang OA (Official Account), kết nối người dân với doanh nghiệp, cơ quan và tổ chức, phục vụ trao đổi thông tin, chăm sóc khách hàng và cung cấp dịch vụ số, tương tự một số nền tảng nhắn tin tại Việt Nam. Điểm đặc biệt, theo nhà phát triển, là việc tận dụng mạng lưới hiện diện tới thôn, bản để xác minh trực tiếp các tài khoản tổ chức, xác thực tài khoản người dùng qua VNeID, cùng khả năng kết nối hệ thống điều hành tập trung (IOC) của địa phương.

"Vietnamese people do not lack applications for communication. Therefore, we do not want to just create another messaging application, but aim to build a digital connection platform where people can contact, interact with organizations and access essential services," said Mr. Hoang Trung Thanh, General Director of Viettel Telecom.

Tammi is one of the products developed by Viettel Telecom after expanding its operations into non-telecommunications technology services. According to Mr. Thanh, this is an important direction in Viettel's transition from a telecommunications company (Telco) to a technology company (Techco) and believes that the milestone of 20 million users is "the first step". "Tammi's long-term success will be judged by the level of regular use, user trust and the actual values ​​the platform brings," Mr. Thanh said.

Liu Quy