Wednesday, October 21, 2026

AIINEWS

Global intelligence on artificial intelligence and computing

Ferrari’s controversial Luce EV is sold out for 2027

Source:TechCrunch•Kirsten Korosec
03 November, 2026•3 min read
Ferrari’s controversial Luce EV is sold out for 2027

Executive Briefing

Synthesized and verified with gemini-2.0-flash-thinking-exp

“The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling.”

Key Takeaways

  • 1.The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling.
  • 2.The five-seater EV designed by Jony Ive, Apple’s longtime design chief, was mocked and widely panned when it debuted in May, sending Ferrari’s stock price lower.
  • 3.But all that criticism hasn’t dampened demand, according to CEO Benedetto Vigna.

The Luce, Ferrari’s first electric car and one of its most polarizing models, isn’t just selling. It’s selling out.

The five-seater EV designed by Jony Ive, Apple’s longtime design chief, was mocked and widely panned when it debuted in May, sending Ferrari’s stock price lower. But all that criticism hasn’t dampened demand, according to CEO Benedetto Vigna.

The 2027 production run of the Luce, which starts at about $615,000, is “fully allocated,” Vigna said Tuesday during the company’s third-quarter earnings call, meaning every car Ferrari plans to build next year already has a buyer. “If someone comes, he has to wait one year to get the cars,” Vigna added. The first deliveries of the Luce are expected to begin in the fourth quarter.

Just how many Luce cars that represents is unclear. Ferrari has never publicly disclosed how many Luce vehicles it plans to produce. The Financial Times reported earlier this year, citing unnamed sources, that Ferrari planned to sell just under 500 units this year. The company’s longer-term target is to sell 2,500 units by 2030, or about 600 a year, according to the Financial Times.

Speculation on who these buyers are — ahem, the founders of multibillion-dollar AI labs, perhaps? — will have to remain just that Luces are spotted in the wild. Vigna wouldn’t provide a breakdown of who these Luce customers are, only noting it was a “good mix in terms of client, it is a good mix also in terms of geography.” He later added that there is no specific pattern or demographic of Luce buyers.

While Luce deliveries have yet to begin, Ferrari’s existing lineup and growing demand for personalized options helped fuel its financial performance in the third quarter. Revenue from customizations, which executives said accounted for more than 21% of revenue from cars and spare parts, helped boost profits. The company said deliveries of the F80, its limited-run hypercar, and customization reflect its clients’ “ever-deepening desire” to make each Ferrari uniquely their own. As a result, the company raised its full-year guidance, saying it now expects adjusted earnings of at least €3 billion ($3.36 billion), up from €2.97 billion.

Ferrari, which enjoys some of the highest profit margins in the auto industry, reported third-quarter revenue of €1.9 billion, up 7% from a year earlier, and net income of €431 million, up 13%. Operating profit was €563 million, for an operating margin of 29.7%, meaning the company kept roughly 30 cents of every dollar of revenue as profit from its core business.

Attribution & Original Source

Synthesized and verified from TechCrunch. All copyrights and intellectual property belong to the original publication.

Visit Original Source
Share this intelligence report:

Related Dispatches

Snap has more than 30 million paid subscribers across Snapchat+ and other plans
Engadgetabout 2 hours ago

Snap has more than 30 million paid subscribers across Snapchat+ and other plans

# Snap has more than 30 million paid subscribers across Snapchat+ and other plans Power users seem more than willing to pay for AI-powered effects. More than 30 million power users are paying for one of Snap's subscription plans, including Snapchat+ and its ad-free "platinum" tier. The company announced the milestone as part of its third-quarter earnings, saying that its non-advertising "other" revenue grew 84 percent compared with last...

2 min read2
Snapchat surpasses 30M paid subscribers
TechCrunchabout 4 hours ago

Snapchat surpasses 30M paid subscribers

Snap has surpassed 30 million paid Snapchat+ subscribers, the company announced Wednesday in its third-quarter 2026 earnings release. The milestone marks an increase of 5 million subscribers since February, when Snap reported crossing the 25 million mark. Launched in 2022, Snapchat+ gives subscribers access to exclusive and pre-release features for $3.99 per month. Following a successful launch, Snap introduced additional paid tiers beyond...

2 min read4
Nintendo is losing a Switch cartridge supplier
The Verge Techabout 8 hours ago

Nintendo is losing a Switch cartridge supplier

Nintendo is about to lose a major memory supplier for its Switch cartridges. The supplier, Macronix, announced during a recent quarterly earnings call that it would be gradually phasing out ROM production and is instead focusing on NOR flash memory for data centers, *Taipei Times* reports. # Nintendo is losing a Switch cartridge supplier Nintendo ROM supplier Macronix is leaving the business as demand for its data center memory...

2 min read14