Apple advises iPhone users to consider giving up the habit of using a familiar app.

Apple is encouraging iPhone users to consider stopping using a familiar app and switching to Safari.

Through the Switch to Safari campaign, the company emphasizes the advantages of this browser in terms of battery life, page loading speed and privacy protection to persuade users to change their browsing habits.

According to 9to5Mac, the campaign was deployed by Apple through a separate website called Switch to Safari and two videos posted on YouTube. In this content, the company compares Safari with Chrome, and emphasizes the browser's optimal capabilities when operating in the Apple device ecosystem.

In terms of performance, Apple says Safari can help users watch online videos on their Mac for up to 5 hours longer than Chrome after each charge. This browser is also advertised as having the ability to load frequently accessed websites up to 35% faster.

Besides speed and battery life, Apple introduced Distraction Control, a tool that allows users to hide distracting elements on web pages, such as pop-ups or some unwanted content. These settings are saved for use on subsequent visits.

The company also mentioned Safari's ability to handle animated content and resource-intensive web applications. These are factors used by Apple to emphasize the optimal capabilities between hardware and software on its devices.

Another focus of the campaign is privacy. Apple says Safari blocks third-party cookies by default, and integrates Intelligent Tracking Prevention (ITP) to limit user tracking across websites.

In private browsing mode, Safari also has the ability to block known trackers. The browser also supports other security tools in the Apple ecosystem such as compromised password warnings, passkeys that replace traditional passwords, and online payments via Apple Pay.

However, the data on battery life and page loading speed in the campaign are all announced by Apple. Actual results may vary depending on device, software version, network connection conditions and usage habits.

How to switch default browser to Safari

Apple also guides users to change the default browser on iPhone, iPad and Mac. This process does not require additional application installation if Safari is still available on the device.

On iPhone and iPad, users go to Settings > Apps > Safari > Default browser app, then select Safari.

With a Mac, the operation is done at System Settings > Desktop & Dock. In the default web browser section, users select Safari to complete.

According to 9to5Mac