MacBook Pro adds a touch screen, raising the question of overlap with the iPad once again.

The touch display on MacBook Pro with PROLED XDR provides an additional way to directly interact with content. But when users can touch right on the Mac screen, will that affect the iPad's position in the Apple ecosystem?

In a discussion about the new product, Tom Boger, Apple's Vice President of Mac and iPad product marketing, said that concerns about two competing models have appeared since the iPad was introduced.

“When we launched the iPad, there was an assumption that the Mac and iPad would compete with each other. But that was never the case,” Mr. Boger said.

According to him, the majority of Mac customers also own iPads. They use the two devices at different times of the day, for different tasks. From Apple's perspective, the two products therefore have complementary roles.

Mr. Boger did not give a specific rate in the exchange. However, his argument suggests that Apple views the relationship between Macs and iPads based on how customers use them, not based on whether the device has a touchscreen or not.

Just because two models have the same feature does not mean that Apple wants them to be the same product. According to the Vice President, if a technology is developed first on a device and is suitable for another product line, Apple will consider bringing that technology over.

He uses nano-texture glass as an example. This technology initially appeared on one product line, then expanded to other lines when Apple found it suitable for the product and customer needs.

Apple CEO John Ternus said the ability to share technology is an advantage when devices are developed within the same company, with design and engineering teams working on multiple products.

“Of course, we will share some features and technologies across product lines when it is appropriate,” said Mr. Ternus.

In the new MacBook Pro, Apple also puts touch in the overall PROLED XDR screen experience. Mr. Boger said the touch technology is integrated directly into the panel to create a smooth and intuitive experience. Meanwhile, Mr. Ternus describes this version as an additional option for professional customers.

According to Apple CEO, previous MacBook Pro models continue to be the choice of users. Customers can decide whether they need the PROLED XDR screen with touch capabilities or choose other versions that better suit their needs.

This division is also Apple's answer to concerns that the Mac line has more and more options. Mr. Ternus said the company tries to keep its portfolio simple, while meeting the diverse needs of its professional clientele.

Mr. Boger commented that MacBook Pro users understand their work well. Apple offers different combinations of features and prices, and customers choose the appropriate product.

“For some people, this is a way to make a living. They create professional content on their MacBook Pro,” Mr. Ternus said. “Mac is still Mac, iPad is still iPad”, he asserted.

Tuan Nguyen