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Inside Oppo and Hasselblad's photography lab

AIINEWS Editorial Board•gadgets
04 November, 2026•6 min read
Inside Oppo and Hasselblad's photography lab

Executive Briefing

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“# Inside the photography labs of Oppo and Hasselblad Oppo and the famous camera company Hasselblad”

Key Takeaways

  • 1.# Inside the photography labs of Oppo and Hasselblad Oppo and the famous camera company Hasselblad have a lab located in China to research and test photography capabilities on the high-end Find X phone.
  • 2.Bessie Ouyang, senior visual effects designer at Oppo, introduced Find X10 Pro Max at the company headquarters in Shenzhen, China on October 29.
  • 3.This is the first smartphone in the world to have three main cameras, all using 200 megapixel resolution sensors.

Oppo and the famous camera company Hasselblad have a lab located in China to research and test photography capabilities on the high-end Find X phone.

Bessie Ouyang, senior visual effects designer at Oppo, introduced Find X10 Pro Max at the company headquarters in Shenzhen, China on October 29. This is the first smartphone in the world to have three main cameras, all using 200 megapixel resolution sensors. The company's biggest highlight is the Hasselblad camera system with the image processing philosophy of "as real as the eye sees".

Oppo began collaborating with Hasselblad in 2021 to create a breakthrough in smartphone photography capabilities. The first model with the contribution of the Swedish company is Find X5 Pro. After more than 4 years, Find

Bessie Ouyang, senior visual effects designer at Oppo, introduced Find X10 Pro Max at the company headquarters in Shenzhen, China on October 29. This is the first smartphone in the world to have three main cameras, all using 200 megapixel resolution sensors. The company's biggest highlight is the Hasselblad camera system with the image processing philosophy of "as real as the eye sees".

Oppo began collaborating with Hasselblad in 2021 to create a breakthrough in smartphone photography capabilities. The first model with the contribution of the Swedish company is Find X5 Pro. After more than 4 years, Find

The two companies' joint image testing center is located at Oppo's headquarters with many different functional rooms. The goal is to bring Hasselblad's strengths in optics, camera hardware and signature image quality to mobile photography on devices like the Find X10 Pro Max.

In the first Color Recognition Lab, experts will actually test and calibrate color reproduction. The objects used have different materials and textures to simulate the natural environment to help initial testing produce the best results before being tested outside.

The two companies' joint image testing center is located at Oppo's headquarters with many different functional rooms. The goal is to bring Hasselblad's strengths in optics, camera hardware and signature image quality to mobile photography on devices like the Find X10 Pro Max.

In the first Color Recognition Lab, experts will actually test and calibrate color reproduction. The objects used have different materials and textures to simulate the natural environment to help initial testing produce the best results before being tested outside.

Oppo Find All three main sensors on the device are Isocell HPC 1/1.28" DeepPix with one standard angle camera, one ultra wide angle and one telephoto.

Experts will test photography on both the Find X10 Pro Max and compare it with the Hasselblad X2D II 100C camera. The professional camera model, priced at nearly 8,000 USD excluding the lens, will be manually aligned with the pre-fixed tripod position and adjust the lens focal length corresponding to each zoom range of the Oppo phone.

At the Resolution Recognition Lab, cameras undergo 9 standard tests to evaluate resolution, texture reproduction, color gradation and detail retention during the development of Hasselblad Hi-Res Mode high-resolution shooting mode.

The lab has backdrops using different textures to test image detail in different situations. The panels are controlled by an automatic changing rail system.

The phone needs to pass all the tests, ensuring sharpness and detail enough to distinguish at high magnification or when cropped to 100%. Complex patterns that often cause optical errors are also checked to ensure consistent quality in everyday shooting.

The lab has backdrops using different textures to test image detail in different situations. The panels are controlled by an automatic changing rail system.

The phone needs to pass all the tests, ensuring sharpness and detail enough to distinguish at high magnification or when cropped to 100%. Complex patterns that often cause optical errors are also checked to ensure consistent quality in everyday shooting.

Oppo also used a separate room with a significantly larger area, divided into two different areas for testing bokeh effects and the ability to recognize human faces when taking portraits through Hasselblad Portrait Mode.

Right at the entrance of The Bokeh Simulation Lab is a testing area for the human face recognition system with realistic models and objects to try to "trick" the system.

Oppo also used a separate room with a significantly larger area, divided into two different areas for testing bokeh effects and the ability to recognize human faces when taking portraits through Hasselblad Portrait Mode.

Right at the entrance of The Bokeh Simulation Lab is a testing area for the human face recognition system with realistic models and objects to try to "trick" the system.

At the True-to-Life Image Lab, Oppo will test whether color reproduction on photos is similar to reality. This is also an important step for the company to achieve the desire for the images produced by the X10 Pro Max to be "as real as the eye".

To give photos realistic color tones, in addition to the three main cameras, the X10 Pro Max has a separate Lumo camera to identify the environment (through white balance processing), helping to align the color of photos to the outside. This camera also has a combination of three subprocessors: Lumo Natural Tone Engine, Lumo True Color Engine, and Lumo Hyper Pixel Engine.

At the True-to-Life Image Lab, Oppo will test whether color reproduction on photos is similar to reality. This is also an important step for the company to achieve the desire for the images produced by the X10 Pro Max to be "as real as the eye".

To give photos realistic color tones, in addition to the three main cameras, the X10 Pro Max has a separate Lumo camera to identify the environment (through white balance processing), helping to align the color of photos to the outside. This camera also has a combination of three subprocessors: Lumo Natural Tone Engine, Lumo True Color Engine, and Lumo Hyper Pixel Engine.

The last room has the largest area, Oppo simulates the sound system, lighting, and design similar to regular stages. This allows the company to test the ability to take stage photos (concert photography), which has recently received a lot of attention.

The phone is placed on the robot arm and moved at different heights and distances to test quality at different zoom levels and shooting angles. The smartphone is controlled via a nearby computer, automatically running various tests and photos saved directly on the computer for easy inspection by experts.

Find This level is 12 million to 17 million VND higher than the previous generation due to the impact of the memory chip crisis.

The phone is placed on the robot arm and moved at different heights and distances to test quality at different zoom levels and shooting angles. The smartphone is controlled via a nearby computer, automatically running various tests and photos saved directly on the computer for easy inspection by experts.

Find This level is 12 million to 17 million VND higher than the previous generation due to the impact of the memory chip crisis.

Tuan Hung

Content and editorial synthesis copyright by AIINEWS Editorial Board
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