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John Ternus: Apple doesn't want to ship AI "for free"

AIINEWS Editorial Board•gadgets
02 November, 2026•3 min read
John Ternus: Apple doesn't want to ship AI "for free"

Executive Briefing

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“nhatminhngo6 hours911 viewsCreate article TinhteFactJohn Ternus: Apple doesn't want to ship AI "for”

Key Takeaways

  • 1.nhatminhngo6 hours911 viewsCreate article TinhteFactJohn Ternus: Apple doesn't want to ship AI "for free" John Ternus, Apple's new CEO, recently interviewed with Wired about Apple being considered slow in the AI ​​race.
  • 2.He said he really likes Apple's current position and affirmed that the company will definitely use AI in new products.
  • 3.What he doesn't want is to stuff AI into products just to have the word AI on billboards.

nhatminhngo6 hours911 viewsCreate article TinhteFactJohn Ternus: Apple doesn't want to ship AI "for free"

John Ternus, Apple's new CEO, recently interviewed with Wired about Apple being considered slow in the AI ​​race. He said he really likes Apple's current position and affirmed that the company will definitely use AI in new products. What he doesn't want is to stuff AI into products just to have the word AI on billboards.

According to Ternus, when AI is done well, users do not need to know whether there is a traditional model or software behind it, as long as the product makes them like it. The test he offers is only one: Does Apple make something that people really love? The reporter also asked about AI agents that could make applications unnecessary, thereby affecting Apple's entire ecosystem. He replied that it might make life easier, but making products is still very human and very personal, and Apple likes it that way. However, this answer seems to be avoiding the core nature of the question, which could touch on Apple's application strengths.

However, what I find troubling, as you probably also see, is that Siri, which Apple strongly advertises and labels its products as having the word AI, was delayed and was only launched this summer, after two years of delay with users. I don't know if the idea of ​​not shipping AI is an excuse or Apple's next plan, but it still has one foot in front of the other with what they have lured users with with the iPhone 16 Series.LikeLikeDislikeLike1LikeLikeDislikeDislike013Log in once, feel free to comment (^ 3^)typhus-virus-typhus-20244 hours Apple's standard is like that. Just perfect it and put it into the user's hands instead of having to dominoes for 3 hours

It's been delicious for so many years and I haven't been able to do it yet so I have to go thanks gemini2mcmxcvii2 hours

You should read his name before reading the comments. Defeat all AI and SI of Android.1 Cao Prime Minister32 minutes

iOS is so stupid that it gets so much flattery.1MinhHy Nguyen21 minutes

Typical of Hiep, experienced, smart but still can't quit iOSSuper Banana 20254 hoursadvertisement AI and duo are like dragons like phoenixes, if you actually use them, they're like worms like crickets, Quang Bang is about to lose its throne Quocxi4 hours Sounds good, but Siri is two years late so everyone is a bit cautious 😅TTX_4123 hoursthis Temu guy must be a big idol of Quangdevilending29 minutesThis dad vs a guy Quang probably shares a soft skills training center :vMinhHy Nguyen23 minutesSophistry

Fans love milhdtt21 minutesApple changed 100% in the way leaders speak, Mr. J appears in his soul to strangle us all. The AI ​​is almost 3 years late and still making excuses, probably waiting for the iPhone 20 to put a bunch of RAM to advertise AI on the device, then increase the price and abandon other devices. Phone users don't spend money on AI, they just burn money

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