Motorola chose Mobile World as its strategic partner to bring Moto Pad to Vietnam for the first time

Executive Briefing
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“**Motorola has just officially introduced the Moto Pad tablet line in Vietnam and Mobile World has b”
Key Takeaways
- 1.**Motorola has just officially introduced the Moto Pad tablet line in Vietnam and Mobile World has been selected as a strategic retail partner in this launch.** Motorola has just officially introduced the Moto Pad tablet line in Vietnam, marking a new step in its strategy to expand the smart device ecosystem.
- 2.Notably, Mobile World was chosen as a strategic retail partner in this first launch.
- 3.On the occasion of the product's official launch, GenK had a discussion with representatives of Motorola and Mobile World about the ecosystem development strategy, the potential of the AI tablet market as well as expectations from the cooperation between the two sides.
Motorola has just officially introduced the Moto Pad tablet line in Vietnam and Mobile World has been selected as a strategic retail partner in this launch.
Motorola has just officially introduced the Moto Pad tablet line in Vietnam, marking a new step in its strategy to expand the smart device ecosystem. Notably, Mobile World was chosen as a strategic retail partner in this first launch. On the occasion of the product's official launch, GenK had a discussion with representatives of Motorola and Mobile World about the ecosystem development strategy, the potential of the AI tablet market as well as expectations from the cooperation between the two sides.
Reporter: Motorola brought Moto Pad to Vietnam for the first time and cooperated with Mobile World to launch product sales. What is the strategic driver behind this decision?
Mr. La Hong Hung - Director of Mobile Device Industry Strategy, Motorola Vietnam: Vietnam is one of the fastest growing technology markets in the region, with more than 80% of the population using smartphones and an increasing demand for devices for learning, working and entertainment on digital platforms. We see this as the right time to expand our product portfolio and provide users with a complete ecosystem.
Motorola is a brand with nearly 100 years of history with strengths in research and development, product design and software experience. On a global scale, the Motorola ecosystem includes smartphones, Moto Things technology accessories, such as watches and headphones; tablets and other connected devices. In Vietnam, we are gradually introducing our best products to consumers.
In addition, accompanying Mobile World, a retailer with wide nationwide coverage and having effectively cooperated with Motorola in the smartphone industry, we believe that Moto Pad will quickly reach many customer groups nationwide right from its launch.
Can it be understood that Moto Pad is not only a new line of tablets but also part of the strategy to expand the Motorola ecosystem in Vietnam?
Mr La Hong Hung: Absolutely right. We see Moto Pad as an important link in the strategy of perfecting the Motorola ecosystem in Vietnam.
Currently, Motorola has developed and optimized the Smart Connect solution to provide a seamless connection experience between devices. When combining Motorola smartphones, Moto Pad and Lenovo laptop lines such as ThinkPad or Yoga, users can drag and drop data between devices, use the tablet as a wireless secondary screen or share keyboard and mouse to work more conveniently.
We believe that the value of today's devices lies not only in the configuration but also in the overall experience. Therefore, Moto Pad is integrated with many AI features and comes with a system of supporting accessories such as a smart touch pen and keyboard case, helping users to study and work effectively right from the box.
How does Mobile World evaluate the potential of Moto Pad as well as the tablet market in Vietnam?
Mr. Tran Duc Tin - Director of ICT Products of Mobile World: We think that the tablet market still has a lot of room for growth. If in the past users mainly used tablets for entertainment needs, now this device is playing an increasingly important role in online learning, remote working and content creation.
In addition, the development of AI is also creating new demand for devices with large screens, multitasking capabilities and better productivity support. With Moto Pad, we evaluate that the product possesses many elements suitable for this trend such as a connection ecosystem, AI features and an accompanying set of work support accessories.
Motorola's participation also contributes to providing more choices for consumers in many segments, while creating more competitive motivation for the domestic tablet market.
Reporter: How will Mobile World coordinate with Motorola to bring Moto Pad closer to Vietnamese users?
Mr. Tran Duc Tin:
Motorola's selection of The Gioi Di Dong as its launch partner is testament to the trust that the two sides have built during previous cooperation. We will take advantage of our extensive store system to help users easily access, experience and learn about products.
In addition to display activities and practical experiences at the point of sale, Mobile World also cooperates with Motorola to implement many incentive programs, financial support and after-sales policies to bring the most convenient shopping experience to customers.
We expect this cooperation will not only help Moto Pad reach a large number of Vietnamese users but also pave the way for the development of the Motorola ecosystem in the near future, bringing more new products and technologies to the market.


