Samsung lost the phone segment for the second consecutive quarter: Galaxy A may have fewer models, Galaxy S27 is worth the wait

Executive Briefing
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“Samsung just reported its third quarter results, and the mobile segment lost money again, for the se”
Key Takeaways
- 1.Samsung just reported its third quarter results, and the mobile segment lost money again, for the second consecutive quarter.
- 2.In the call with investors, the company spoke quite frankly about 2027: phones will sell less, especially mid-range and low-cost models.
- 3.But in that same call, Samsung revealed the direction of the Galaxy S27, folding device and smart glasses.
Samsung just reported its third quarter results, and the mobile segment lost money again, for the second consecutive quarter. In the call with investors, the company spoke quite frankly about 2027: phones will sell less, especially mid-range and low-cost models. But in that same call, Samsung revealed the direction of the Galaxy S27, folding device and smart glasses. Let's try to gather together to see how you guys who are thinking about buying a Galaxy A should understand this, and what's worth waiting for on the S27.
Why does the phone segment continue to lose money
The main reason is that RAM and components have increased in price too much. 9to5Google calls this period RAMageddon, and until now there has been no sign of calming down. Mr. Daniel Araujo, vice president of Samsung's mobile segment, said the company predicts the situation next year will still be difficult because component costs are still high.
High costs mean the machine price must increase, and when the price increases, buyers will consider it more. Samsung claims that this will drag down the number of devices sold in 2027. In the immediate future, the company will run a series of promotions for flagship devices during the year-end shopping season, and add installment plans for the Galaxy S26 and Galaxy Z Fold 8 to make it easier for users to buy high-end devices.
What should people who plan to buy Galaxy A understand
This is the most notable part for my brothers. Samsung said the price increase will affect the low-cost and mid-range segments the hardest, and could lead to fewer models in these two segments. In Vietnam, Galaxy A is a device that many people choose, so this is not a far-fetched matter.
Fewer models mean there will be fewer options for each price range, and the gap between machines may widen. Samsung hasn't said which models will be cut, nor how much the price will increase, so I don't dare to guess specifically.
If you are using a Galaxy A in good condition, there is no need to rush. If you are thinking about changing your device, the year-end promotion may be a good time to pay attention, before the price of components pushes up the price of a new device. Galaxy A57 and A37 released in March are still promised up to 6 generations of Android by Samsung, so if you buy them now you will still be able to use them for a long time.
Galaxy S27: each device has a clearer style
Samsung did not name the Galaxy S27, only talking about the next generation S series. The company wants each model in the line to have a clearer personality, serving different user groups. In other words, choosing S27 regular version, Plus version or Ultra version will not only differ in screen size. According to 9to5Google, this sentence matches the rumor that Samsung will add a Pro version and change the S27 Ultra design.
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Regarding hardware, Samsung said it will focus on three things: anti-peeping screen, battery life and chip performance. You have already seen the anti-peeping screen on the Galaxy S26 Ultra, so it is likely to be added to more devices. Battery and chip are the two things users feel most clearly every day, so I see this as a practical upgrade. The Exynos 2700 chip is also on schedule, improving AI and gaming. Galaxy AI will be made to understand context and user intent better, but Samsung hasn't detailed any features yet.
Folder thinner and lighter, adds TriFold and smart glass
With folding devices, Samsung continues in the direction of thinner and lighter, and says it will improve the experience across the entire line in 2027. The company is also researching Glass, TriFold and other new designs for next year. Samsung Display is making folding panels more durable, with folds less visible.
More recently, Samsung's smart glasses will be released in the fourth quarter of this year, which is right during the year-end shopping season. According to 9to5Google, this is the glasses running Android XR that Samsung and Google have been mentioning for a long time, but both have not confirmed a specific launch date.
Another folding device just released is the Galaxy W27, a separate version for China based on the Galaxy Z Fold 8 Ultra. The device has a gold border, two colors: dark red and dark blue, starting price is about 2,800 USD, more expensive than the highest version of Fold 8 Ultra. This device is not sold in Vietnam, mainly showing that Samsung still wants to make a more luxurious folding device for customers to pay for.
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In short, for Vietnamese users, the worrying news is that next year's Galaxy A may have fewer options and the price will not be as cheap as before. The good news is that the Galaxy S27 is moving in a practical direction, focusing on the battery, chip and anti-peeping screen, while the folding device continues to become thinner and lighter.
Source: Android Authority, 9to5Google


