During the announcement of business results for the third quarter of 2026, Samsung said that the mobile segment continued to report operating losses for the second consecutive quarter. However, the company still revealed plans for the next generation Galaxy S series, the Galaxy S27, along with folding models and new device designs for 2027.

Daniel Araujo, vice president of Samsung's Mobile eXperience (MX) division, said difficult business conditions will continue into next year because component prices remain high. Samsung plans to ship fewer phones in 2027 as rising memory and material costs push up device prices. The most obvious impact will be in the mid-range and low-cost segments, where the company can release fewer models.

With the Galaxy S27, Samsung did not name it directly but said it would be based on analyzing the needs of each customer group so that each model has its own characteristics more clearly. According to 9to5Google, this detail matches rumors that Samsung will add a Pro version and change the design of the Galaxy S27 Ultra. Android Authority says Samsung may make the product line four versions next year. Regarding hardware, the company focuses on anti-peeping screen, battery life and processor performance.

In the folding device segment, Samsung wants to improve the experience across all lines by 2027, continuing to make devices thinner and lighter, with designs that suit the user's practical lifestyle. 9to5Google believes that this sentence refers to rumors about a new Galaxy Z Fold 9 model. Samsung is also working on form factors like Glass, TriFold and other device forms for 2027.

Galaxy AI is still a priority. Araujo said Samsung will offer agent-like AI features that better understand user context and intentions, but did not provide specific details.

In the immediate future, Samsung will run a series of promotions for flagship models during the year-end shopping season and launch smart glasses, a product it calls Intelligent Eyewear, in the fourth quarter. The company also prepares installment payment programs for Galaxy S26 and Galaxy Z Fold8. According to Araujo, Fold8 attracts many young customers and users switching from other brands.

On the components side, Samsung said the development and production of the Exynos 2700 chip remains on schedule, with improvements in AI and gaming performance. The new 200MP camera sensors will be mass produced for next year's flagship models. Samsung Display is also making folding panels that are more durable and have less visible folds for 2027.